The Product Hunt Blueprint: Your Step-by-Step Guide to a Successful Launch

Product Hunt is the internet’s largest, most powerful product-discovery platform.

When I “launched” VeryGoodCopy on Product Hunt, my campaign drove nearly 900 upvotes, which: 

☑️ was enough to get me featured in their 400K+ newsletter
☑️ directed thousands of visitors to VeryGoodCopy.com
☑️ drove nearly a 1000 folks to sign up for my newsletter

The campaign is still driving traffic and signups to this day — and as long as Product Hunt exists, it will probably continue to do so. 

The VGC launch only lasted 24 hours, but the preparation for it took weeks.

And in addition to creating the actual Product Hunt page — and all the elements it required — I needed to create a series of distribution assets to:

✅ help spread the word to people who knew of VGC
✅ amplify the message to folks who weren’t familiar with VGC
✅ drive people to the Product Hunt page to upvote, rate, and comment

These distribution assets included copy and design for:

☑️ social posts (LinkedIn + Twitter)
☑️ direct messages (LinkedIn + Slack)
☑️ newsletter emails (VeryGoodCopy)
☑️ 3rd-party community posts (Startup School + Indie Hackers)

And even with all this preparation…

I still managed to make mistakes, miss opportunities, and fall short of some goals.

So I factored everything I learned from my 1st Product Hunt campaign into the launch plan I created for my 2nd campaign, this time for the “Copywriting Wisdom of the Crowd” Micro-Course.

But since I couldn’t launch it (long story) I decided to package it up into this clean, organized, ultra-detailed document:

✅ isolating every distribution asset
✅ providing context for every element on the Product Hunt page
✅ grounding it all with actual examples for the product I planned to launch

You can use this Micro-Course to:

☑️ familiarize yourself with every asset necessary for a well-rounded, successful Product Hunt launch…
☑️ nail down your launch schedule…
☑️ study the copy I created for each asset — and steal the bits you think you can use in your own launch…

Eddie Shleyner
VeryGoodCopy,